Fashion Icon: Yasmin Sewell

If you keep up with our street style roundups every Fashion Month, you’ve definitely noticed the 40-year-old Australian-born, London-based Yasmin Sewell. Tanned and lithe with her curly hair she is the fashion director of, Conde Nast multimillion-dollar foray into e-commerce.

The front row fixture is a fashion and retail guru with a knack for championing emerging designers. She’s opened her own boutique, launched her own consulting agency, was the buying director at Browns and’s first-ever fashion director  when the site pivoted to e-commerce. Currently, she’s the vice president of style and creative at Farfetch, so it’s not a stretch to say that if there’s anyone who truly lives and breathes shopping, it’s Sewell.

After all of these it won’t be wrong for us to say that the chic Australian-born Londoner is also a magnet for street style photographers (and fashion girls keen to dissect her distinctive look).

Scroll down to be conquered by her style too!

Image source: styledumonde


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