Digital Icon Chriselle Lim is taking the Fashion World by storm; she’s the founder of The Chriselle Factor and our new fashion icon this week, so – meet the style maven with a cult fashion following.
Lim launched her blog, The Chriselle Factor, in 2011, featuring fashion, beauty and interiors advice and a YouTube channel that currently boasts more than 530,000 subscribers, with over 37 million views. LA-based, she splits her time between the Californian city and New York, keeping travel to a minimum to make sure she can spend time with her daughter, Chloe.
‘I would say my style has evolved over the years but now I’m at a good place where I know what it is,’ says Chriselle Lim, ‘It’s mainly feminine, classic and sophisticated with an edge – whether it’s a masculine touch or something more modern.’
All we can say is that she’s a regular presence at every fashion event and every time she capture the photographers lenses with her casual and classy style.