If you think all fashion bloggers do is try to get a perfect street-style snap, it might be time to think again. For example, Instagram sensations Giorgia Tordini and Gilda Ambrosio are leveraging on their social media stardom to build a luxury fashion business.
The Italian “it” girl duo – Ambrosio ( we made a post about her also and you can see it here) counts 129,000 Instagram followers while Tordini has 72,300 fans – launched their new fashion brand ATTICO (meaning “penthouse” in English) in February this year. The two were both stylists and designers by training before gaining popularity online.
“The fact that we are digital influencers helped us communicate the work we do,” Tordini says. “With a significant amount of followers who are interested in helping us, [we were able to] push our project and brand a lot. We can also show how we would style the looks directly from our [social media platforms].”
The young brand quickly made it onto the industry know-hows’ radar and also created a following among customers. Now their coveted collection is stocked by luxury e-commerce sites including Net-a-Porter, MatchesFashion as well as brick-and-mortar institution Opening Ceremony.
Image Source: styledumonde