After two years as a corporate lawyer, Preetma Singh — who had long balanced her passions for clothes and policy — decided to give the fashion industry a try. She started the Working Girl, in 2010, a personal style blog that documented what it was like wearing Balenciaga to a buttoned-up office.
In a couple of years, Singh went from an intern at Refinery29 to assisting in the market department at Vogue, to working at Joanna Coles’s Marie Claire. She then moved to WSJ, where she’s currently the market editor on editor-in-chief Kristina O’Neill’s small and tightly knit team. Off the clock, she plays the drums in a band called Vomitface. Along the way, she has become a street-style star as well, known most for her creative sense of style and signature green hair.