Fashion Icon: Sita Abellán

Models are often lauded for their wardrobes, but only a few move beyond the off-duty fail-safe of leather jackets and designer denim. There’s something just so fun about seeing a model who isn’t afraid to embrace weirdness, rather than erring on the side of caution with their street style. Which is precisely why the unconventional look of Sita Abellán stands out: With her cobalt blue hair and colorful wardrobe of offbeat pieces, Abellán provides a refreshing alternative. As a model (Abellán is signed to Wilhelmina in New York), DJ, and founder of Heavy Pop Market, a Milan-based pop-up that focuses on emerging designers and eclectic vintage finds, Abellán is both fully immersed in the world of fashion and never afraid to put her own twist on a trend.  (source:




Given her unorthodox outfits and bold personality, Abellán has attracted the attention of many like-minded fashion influencers. Earlier this year Rihanna handpicked her for a spot in the now-infamous “Bitch Better Have My Money” video, while Jeremy Scott tapped her for a place on his Moschino runway and a spot deejaying the party for his eponymous label.

Given the appealingly eccentric outfits of the day she shares online, we can’t wait to see what she’ll come up with. (source:










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